/* =========================================================================
   Guiones de anuncios · deliverable page (system B, /assets/brand.css tokens)
   ========================================================================= */
.ads { position: relative; padding: clamp(56px, 9vh, 104px) 0 clamp(40px, 6vh, 72px); }
.ads .wrap { max-width: 820px; }
.ads__intro { text-align: center; margin: 0 auto clamp(40px, 6vw, 64px); }
.ads__intro .lede { margin-top: 18px; }
.ads__diag { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin: 26px 0 0; padding: 0; list-style: none; }
.ads__diag li { font-size: 0.8rem; color: var(--muted); border: 1px solid var(--hair); border-radius: 999px; padding: 7px 14px; }
.ads__diag b { color: var(--ink); font-weight: 600; }

.ads__toc { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin: 0 auto clamp(34px, 5vw, 52px); padding: 0; list-style: none; }
.ads__toc a { display: inline-block; font-size: 0.82rem; text-decoration: none; color: var(--muted); padding: 8px 14px; border-radius: 999px; background: rgba(255,255,255,.03); border: 1px solid var(--hair-soft); transition: color .2s, border-color .2s; }
.ads__toc a:hover { color: var(--ink); border-color: var(--accent); }

.ads__list { display: flex; flex-direction: column; gap: clamp(24px, 3vw, 34px); }
.ad { padding: clamp(24px, 4vw, 44px); scroll-margin-top: 24px; }
.ad__head { display: flex; align-items: baseline; gap: 16px; flex-wrap: wrap; }
.ad__num { font-family: var(--display); font-style: italic; font-size: 1.6rem; color: var(--accent); line-height: 1; }
.ad__title { margin: 0; flex: 1; min-width: 220px; font-family: var(--display); font-weight: 600; font-size: clamp(1.45rem, 1.1rem + 1.2vw, 1.95rem); line-height: 1.12; letter-spacing: -0.01em; }
.ad__angle { font-size: 0.72rem; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); border: 1px solid var(--hair); border-radius: 999px; padding: 6px 12px; white-space: nowrap; }
.ad__target { margin: 12px 0 0; font-size: 0.9rem; color: var(--faint); }
.ad__target b { color: var(--muted); font-weight: 600; }

.ad__label { display: block; margin: 30px 0 14px; font-size: 0.74rem; font-weight: 600; letter-spacing: 0.22em; text-transform: uppercase; color: var(--muted); }
.hooks { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.hooks li { display: grid; grid-template-columns: 34px 1fr; gap: 12px; align-items: start; padding: 16px 18px; border-radius: 14px; background: rgba(255,255,255,.03); border: 1px solid var(--hair-soft); }
.hooks .hk { font-family: var(--display); font-weight: 600; font-size: 1.15rem; color: var(--accent); line-height: 1.45; }
.hooks p { margin: 0; font-size: 1.02rem; line-height: 1.55; color: var(--ink); }

.script p { margin: 0 0 1.25em; font-size: 1.04rem; line-height: 1.6; color: #d9d7d1; }
.script p:last-child { margin-bottom: 0; }
.script--cta { margin-top: 24px; padding: 20px 22px; border-radius: 14px; border: 1px solid rgba(231,228,220,.28); background: rgba(231,228,220,.05); }
.script--cta p { color: var(--ink); }

.check { margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--hair); }
.check__t { display: flex; align-items: center; gap: 10px; margin: 0 0 12px; font-size: 0.74rem; font-weight: 600; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); }
.check__t span { letter-spacing: 0; text-transform: none; font-weight: 600; color: var(--accent-ink); background: var(--accent); border-radius: 999px; padding: 2px 10px; font-size: 0.78rem; }
.check ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 7px 8px; }
.check li { display: inline-flex; align-items: center; gap: 6px; font-size: 0.8rem; color: var(--muted); padding: 5px 11px 5px 8px; border-radius: 999px; border: 1px solid var(--hair-soft); background: rgba(255,255,255,.02); }
.check li::before { content: ""; width: 12px; height: 12px; flex: none; background: no-repeat center/12px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6.4 4.7 9 10 3' fill='none' stroke='%23e7e4dc' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E"); }
.check__n { margin: 12px 0 0; font-size: 0.86rem; line-height: 1.5; color: var(--faint); }
.check__n b { color: var(--muted); font-weight: 600; }

@media (max-width: 600px) {
  .ad__angle { order: 3; }
  .hooks li { grid-template-columns: 26px 1fr; padding: 14px; }
}